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STUDY OF CAPITAL STRUCTURE AND PECKING ORDER DIMENSION AND SHAREHOLDERS' INTEREST IN MEDIA INDUSTRY - A COMPARATIVE STUDY OF ZEE TV AND NDTV
Media industry in India has undergone an experiential phase during the last decade. The changes were evident in their financing pattern as well. The present article is an attempt to analyze the financing structure of two leading units in the sector, viz. Zee TV and NDTV with regard to pecking order...
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| Format: | Journal Article |
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Abhigyan
2011
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