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TOURISM BUSINESS ENVIRONMENT ANALYSIS CONDUCTED FOR KERALA/INDIA
The subject of this thesis is to analyze the tourism business environment of the Indian state Kerala. This is done under the assumption that tourism is a product of sale. Therefore a descriptive methodology is used. The work is divided into two parts: the theory and application to the case. Within t...
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| Format: | Printed Book |
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Saimaa University of Applied Sciences
2010
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| Online Access: | http://10.26.1.76/ks/006751.pdf |
| Summary: | The subject of this thesis is to analyze the tourism business environment of the
Indian state Kerala. This is done under the assumption that tourism is a product
of sale. Therefore a descriptive methodology is used.
The work is divided into two parts: the theory and application to the case. Within
the theoretical part a basic description about tourism concepts and the included
components is given to understand the complexity of the topic. Furthermore,
four scientific models are shortly explained in order to identify the most suitable
ones for the business environment analysis. By comparison the global forces
model and the SWOT analysis were chosen. An adapted combination of both
focusing on changing modes in global forces and the categorization of the
identified changes into internal and external aspects, not considering any
competitors, identifies the business environment Kerala ́s tourism sector is
operating in. In the second part the chosen models are used to conduct an
adapted tourism business environment analysis for Kerala. The used
information was gathered from books, internet sources and tourism magazine
articles.
The result of this thesis identified that the business environment Kerala is
operating in is quite comforting regarding the utilized sources and analysis
methods. Threats, like changing climate and economy are rather marginal;
opportunities such as ageing tourists or changes in technology may attract more
tourists. But also negative aspects concerning local environment and societies
are identified which have the potential to deconstruct tourism ́s own foundation
and therefore they might influence the business environment in the future.
Furthermore it can be stated that the Department of Tourism as the driving force
for the development of tourism in Kerala. |
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