Blythe, J. (2014). Principles & practice of marketing (3rd edition.). Sage.
Chicago Edition CitationBlythe, Jim. Principles & Practice of Marketing. 3rd edition. London: Sage, 2014.
MLA Edition CitationBlythe, Jim. Principles & Practice of Marketing. 3rd edition. Sage, 2014.
Warning: These citations may not always be 100% accurate.