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Marketing for entrepreneurs : concepts and applications for new ventures
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Vydáno: |
London
Sage
2013
|
| Vydání: | Second Edition. |
| Témata: |
Obsah:
- Marketing in an entrepreneurial context
- Finding and evaluating the right marketing opportunity
- Using marketing research to ensure entrepreneurial success
- Understanding customers and competitors
- Segmentation, targeting, and positioning
- Developing new products and services
- Building and sustaining the entrepreneurial brand
- Entrepreneurial pricing
- Entrepreneurial channel development and supply chain management
- Entrepreneurial promotion: doing more with less!
- The entrepreneurial marketing plan.