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| LEADER |
01218cam a2200181 i 4500 |
| 020 |
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|a 9781452230047
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| 082 |
0 |
0 |
|a 658.8
|b CRA/M
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| 100 |
1 |
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|a Crane, Frederick G.
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| 245 |
1 |
0 |
|a Marketing for entrepreneurs : concepts and applications for new ventures
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| 250 |
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|a Second Edition.
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| 260 |
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|a London
|b Sage
|c 2013
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| 300 |
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|a xiii, 245 pages :
|b illustrations ;
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| 505 |
0 |
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|a Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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| 650 |
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0 |
|a Marketing
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| 650 |
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0 |
|a Small business marketing.
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| 942 |
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|c BK
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| 999 |
|
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|c 113788
|d 113788
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| 952 |
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|0 0
|1 0
|4 0
|6 658_800000000000000_CRA_M
|7 0
|8 NFIC
|9 110533
|a STS
|b STS
|c GEN
|d 2015-06-09
|e bill no 48 dated 03/062015 of Mathrubhumi printing and publishing kochi
|g 4050.00
|l 0
|o 658.8 CRA/M
|p STS1327
|r 2015-06-09
|w 2015-06-09
|y BK
|