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Rural marketing : targeting the non-urban consumer
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| Format: | Printed Book |
| Published: |
Los Angeles ; London :
Response,
2007.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0724/2007032916.html |
Table of Contents:
- Rural marketing : opportunities and challenges
- Profile of the rural market
- Rural consumer
- Researching rural markets
- Value offering
- Communicating in the rural market landscape
- Communication : language and culture
- Operationalizing communication strategy : issues and approaches in media
- Retailer as a route to the rural market
- Haats, Melas and mobile traders
- Access the rural consumer : emerging channels
- A competitive strategy for rural markets.