|
|
|
|
| LEADER |
01436cam a22001814a 4500 |
| 020 |
|
|
|a 9780857025449
|
| 082 |
0 |
4 |
|a 658.8
|b FRE/S
|
| 100 |
1 |
|
|a French, Jeff.
|
| 245 |
1 |
0 |
|a Social marketing casebook
|
| 260 |
|
|
|a Los Angeles ;
|a London :
|b SAGE,
|c 2011.
|
| 300 |
|
|
|a vi, 270 p. :
|b ill, ;
|
| 505 |
0 |
|
|a The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips.
|
| 650 |
|
0 |
|a Social marketing
|
| 700 |
1 |
|
|a Reynolds, Lucy.
|
| 700 |
1 |
|
|a Merritt, Rowena.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 113711
|d 113711
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_FRE_S
|7 0
|8 NFIC
|9 110453
|a STS
|b STS
|c GEN
|d 2015-05-19
|e bill no 461 dated 20/03/2015 of Mathrubhumi printing and publishing kochi
|g 2815.79
|l 0
|o 658.8 FRE/S
|p STS1253
|r 2015-05-19
|w 2015-05-19
|y BK
|