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The Sage handbook of social marketing
"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...
| 其他作者: | , , |
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| 格式: | Printed Book |
| 出版: |
Los Angeles :
Sage,
2011.
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| 主題: |
MG University
| 索引號: |
658.8 SOC |
|---|---|
| 復印件 | Live Status Unavailable |