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The Sage handbook of social marketing
"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...
| Outros Autores: | , , |
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| Formato: | Printed Book |
| Publicado em: |
Los Angeles :
Sage,
2011.
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| Assuntos: |
MG University
| Área/Cota: |
658.8 SOC |
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| Cód. Barras: | Informação em tempo real indisponível |