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The Sage handbook of social marketing

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

Disgrifiad llawn

Manylion Llyfryddiaeth
Awduron Eraill: Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Fformat: Printed Book
Cyhoeddwyd: Los Angeles : Sage, 2011.
Pynciau:

MG University

Manylion daliadau o MG University
Rhif Galw: 658.8 SOC
Copi Nid yw'r Statws Byw ar Gael