The Sage handbook of social marketing

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

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Bibliographic Details
Other Authors: Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Format: Printed Book
Published: Los Angeles : Sage, 2011.
Subjects:
Social marketing
Behavior modification.
Table of Contents:
  • Introduction: A Movement in Social Marketing Gerard Hastings
  • Section 1: Theoretical debates
  • Theoretical Models of Behaviour Change / Rob Donovan
  • Social Models for Social Marketing / R. Craig Lefebvre
  • Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising Relationship Marketing and Social Marketing / Susana Marques and Christine Domegan
  • Understanding Social Norms / Patrick Kenny and Gerard Hastings
  • Upstream and Downstream Applications For Social Marketers Design Thinking, Demarketing and Behavioural Economics / R. Craig Lefebvre and Philip Kotler
  • Fostering Interdisciplinary Growth in Social Marketing Critical Marketing / Michael Saren
  • Theoretical Underpinnings New Approaches Towards Resistance to Persuasion / Petia K. Petrova and Robert B. Cialdini
  • Section 2: Marketing planning
  • Segmentation and Targeting / Lynne Doner Lotenberg, Carol Schechter and John Strand
  • Competition and Positioning / Gary Noble and Debra Z. Basil
  • The Social Marketing Mix
  • A Critical Review / Ken Peattie and Sue Peattie
  • Communications in Social Marketing / Dana L. Alden, Michael D. Basil and Sameer Deshpande
  • New Media in Social Marketing / Darren Mays, James B. Weaver and Jay M. Bernhardt
  • Section 3: Research: it's roles and techniques
  • Evaluation in Social Marketing / Martine Stead and Robert J. McDermott
  • Qualitative Research Methods In Social Marketing / Simone Pettigrew and Michele Roberts
  • Measurement in Quantitative Methods / Fiona J. Harris
  • Section 4: Dancing with the Devil
  • Critical Marketing / Janet Hoek
  • Applications Social Marketing's Response to the Alcohol Problem / Sandra C. Jones
  • Who's Conducting the Orchestra? From Social Marketing to Corporate Social Marketing
  • changing consumption habits as the new frontier of Corporate Social Responsibility / Guido Pallazo
  • Ethical Challenges in Commercial Social Marketing / Thomas Anker and Klemens Kappel
  • Internal Social Marketing / Anne M. Smith
  • Lessons From the Field of Services Marketing
  • Section 5: Upstream and social change
  • Impoverished Consumers and Social Marketing / Ronald Paul Hill
  • Social Marketing and International Development / Georgina Cairns, Bruce Mackay and Laura MacDonald
  • Social Marketing for a Sustainable Environment / Sue Peattie and Ken Peattie
  • Business as Unusual / Jeff French
  • The Contribution of Social Marketing to Government Policy Making and Strategy Development
  • Section 6: Social marketing in practice: case studies
  • Social Marketing and Advocacy / William D. Novelli and Boe Workman
  • Social Marketing and Tobacco Control / Timothy Dewhirst and Wonkyong Beth Lee
  • Social Marketing and the Health Educator / Robert J. McDermott, Kelli R. McCormack Brown and Rosemary Thackeray
  • Social Marketing / William Smith
  • A Future Rooted in the Past / William Smith.

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