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The Sage handbook of social marketing

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

Fuld beskrivelse

Bibliografiske detaljer
Andre forfattere: Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Format: Printed Book
Udgivet: Los Angeles : Sage, 2011.
Fag:

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 658.8 SOC
Kopi Live Status Unavailable