Designing and managing a research project : a business students guide

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Bibliographic Details
Main Author: Polonsky, Michael J.
Other Authors: Waller, David S.
Format: Printed Book
Published: Thousand Oaks, Calif. : Sage Publications, c2011.
Edition:2nd ed.
Subjects:
Business
Table of Contents:
  • Introduction
  • Choosing a topic
  • The role of the supervisor
  • Group dynamics and the role of conflict
  • Ethical considerations
  • Planning the research project
  • Literature review
  • Data gathering
  • Qualitative data analysis
  • Quantitative data analysis
  • Establishing recommendations
  • Presenting the results
  • Writing the report
  • Oral presentations
  • Concluding remarks.

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