Kotler, P., Bowen, J., & Makens, J. C. (2014). Marketing for hospitality and tourism (Sixth edition.). Pearson india.
Chicago Edition CitationKotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. Sixth edition. New Delhi: Pearson india, 2014.
MLA Edition CitationKotler, Philip, et al. Marketing for Hospitality and Tourism. Sixth edition. Pearson india, 2014.
Warning: These citations may not always be 100% accurate.