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Media audiences /
Other Authors: | , |
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Format: | Printed Book |
Published: |
London :
Sage,
2009.
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Series: | SAGE benchmarks in communication
|
Subjects: |
Table of Contents:
- v. 1. History of audience study
- v. 2. Measurement of audiences
- v. 3. Aggregated and disaggregated audiences
- v. 4. Audiences and influences.