Nancy R Lee & Philip Kotler. (2011). Social marketing: Influencing behaviors for good (Fourth.). London.
Chicago Edition CitationNancy R Lee and Philip Kotler. Social Marketing: Influencing Behaviors for Good. Fourth. London, 2011.
MLA Edition CitationNancy R Lee and Philip Kotler. Social Marketing: Influencing Behaviors for Good. Fourth. London, 2011.
Warning: These citations may not always be 100% accurate.