APA Edition Citation

Philip Kotler, K. L. K. (2016). Marketing Management (15th.). Pearson.

Chicago Edition Citation

Philip Kotler, Kevin Lane Keller. Marketing Management. 15th. South Asia: Pearson, 2016.

MLA Edition Citation

Philip Kotler, Kevin Lane Keller. Marketing Management. 15th. Pearson, 2016.

Warning: These citations may not always be 100% accurate.