APA Edition Citation

Zikmund, W. G. (2013). Essentials of marketing research (5 ETD.). SOUTH WESTERN CENGAGE LEARNING.

Chicago Edition Citation

Zikmund, William G. Essentials of Marketing Research. 5 ETD. UK: SOUTH WESTERN CENGAGE LEARNING, 2013.

MLA Edition Citation

Zikmund, William G. Essentials of Marketing Research. 5 ETD. SOUTH WESTERN CENGAGE LEARNING, 2013.

Warning: These citations may not always be 100% accurate.