APA Edition Citation

Pongiannan, K. (2012). Advertising and Brand Building: Principles and Case Studies. New Century.

Chicago Edition Citation

Pongiannan, K. Advertising and Brand Building: Principles and Case Studies. New Delhi: New Century, 2012.

MLA Edition Citation

Pongiannan, K. Advertising and Brand Building: Principles and Case Studies. New Century, 2012.

Warning: These citations may not always be 100% accurate.