APA Edition Citation

Pride,William M, & Ferrell,O C. (1977). Marketing: Basic Concepts and Decisions. houghton.

Chicago Edition Citation

Pride,William M, and Ferrell,O C. Marketing: Basic Concepts and Decisions. boston: houghton, 1977.

MLA Edition Citation

Pride,William M, and Ferrell,O C. Marketing: Basic Concepts and Decisions. houghton, 1977.

Warning: These citations may not always be 100% accurate.