Amarchand,D, & Varadharajan,B. (1979). Introduction to Marketing. vikas.
Chicago Edition CitationAmarchand,D, i Varadharajan,B. Introduction to Marketing. new delhi: vikas, 1979.
Cita MLAAmarchand,D, i Varadharajan,B. Introduction to Marketing. vikas, 1979.
Atenció: Aquestes cites poden no estar 100% correctes.