Cita APA

McDaniel,Carl, Lamb,Charles W, & Hair,Joseph F. (2008). Principles of marketing. Cengage Learning.

Chicago Edition Citation

McDaniel,Carl, Lamb,Charles W, i Hair,Joseph F. Principles of Marketing. Australia: Cengage Learning, 2008.

Cita MLA

McDaniel,Carl, et al. Principles of Marketing. Cengage Learning, 2008.