Miller,Ernest C. (1977). Objectives and Standards of Performance in Marketing Management. Taraporevala.
Chicago Edition CitationMiller,Ernest C. Objectives and Standards of Performance in Marketing Management. Bombay: Taraporevala, 1977.
MLA Edition CitationMiller,Ernest C. Objectives and Standards of Performance in Marketing Management. Taraporevala, 1977.
Warning: These citations may not always be 100% accurate.