APA Edition Citation

Kurtz,David L, & Boone,Louis E. (2006). Principles of Marketing (12.). Cengage Learning.

Chicago Edition Citation

Kurtz,David L, and Boone,Louis E. Principles of Marketing. 12. Australia: Cengage Learning, 2006.

MLA Edition Citation

Kurtz,David L, and Boone,Louis E. Principles of Marketing. 12. Cengage Learning, 2006.

Warning: These citations may not always be 100% accurate.