Pont,Simon. (2013). Better Mousetrap: Brand Invention in a Media Democracy. Koganpage.
Chicago Edition CitationPont,Simon. Better Mousetrap: Brand Invention in a Media Democracy. London: Koganpage, 2013.
MLA Edition CitationPont,Simon. Better Mousetrap: Brand Invention in a Media Democracy. Koganpage, 2013.
Warning: These citations may not always be 100% accurate.