Ramaswamy,V S, & Namakumari,S. (2009). Marketing Management;Global Perspective Indian Context (4 Ed.). Macmillan.
Chicago Edition CitationRamaswamy,V S, and Namakumari,S. Marketing Management;Global Perspective Indian Context. 4 Ed. Delhi: Macmillan, 2009.
MLA Edition CitationRamaswamy,V S, and Namakumari,S. Marketing Management;Global Perspective Indian Context. 4 Ed. Macmillan, 2009.
Warning: These citations may not always be 100% accurate.