Skalen,Per. (2010). Managing service Firms: Power of Managerial Marketing. Routledge.
Chicago Edition CitationSkalen,Per. Managing Service Firms: Power of Managerial Marketing. New york: Routledge, 2010.
MLA Edition CitationSkalen,Per. Managing Service Firms: Power of Managerial Marketing. Routledge, 2010.
Warning: These citations may not always be 100% accurate.