Bobrow,Edwin E, & Bobrow,Mark David. (1985). Marketing Handbook. Dow Jones Irwin.
Chicago Edition CitationBobrow,Edwin E, and Bobrow,Mark David. Marketing Handbook. Homewood: Dow Jones Irwin, 1985.
MLA Edition CitationBobrow,Edwin E, and Bobrow,Mark David. Marketing Handbook. Dow Jones Irwin, 1985.
Warning: These citations may not always be 100% accurate.