Rajagopalan Nair. (1992). Textbook of Marketing and Sales Promotion. Prathibha.
Chicago Edition CitationRajagopalan Nair. Textbook of Marketing and Sales Promotion. Changanacherry: Prathibha, 1992.
MLA Edition CitationRajagopalan Nair. Textbook of Marketing and Sales Promotion. Prathibha, 1992.
Warning: These citations may not always be 100% accurate.