Rao,K Rama Mohana. (2011). Services Marketing (2.). Pearson.
Chicago Edition CitationRao,K Rama Mohana. Services Marketing. 2. Chennai: Pearson, 2011.
MLA Edition CitationRao,K Rama Mohana. Services Marketing. 2. Pearson, 2011.
Warning: These citations may not always be 100% accurate.