APA Edition Citation

Cateora,Philip R, & Hess,John M. (1975). Interhnational Marketing (3.). Richard D Irwin.

Chicago Edition Citation

Cateora,Philip R, and Hess,John M. Interhnational Marketing. 3. Homewood: Richard D Irwin, 1975.

MLA Edition Citation

Cateora,Philip R, and Hess,John M. Interhnational Marketing. 3. Richard D Irwin, 1975.