Kumar,S Ramesh. (2013). Consumer Behaviour and Branding. Pearson.
Chicago Edition CitationKumar,S Ramesh. Consumer Behaviour and Branding. Chennai: Pearson, 2013.
MLA Edition CitationKumar,S Ramesh. Consumer Behaviour and Branding. Pearson, 2013.
Warning: These citations may not always be 100% accurate.