APA Edition Citation

Loudon,David L, & Della Bitta,Albert J. (2012). Consumer Behavior (4.). Tata Mc Graw Hill.

Chicago Edition Citation

Loudon,David L, and Della Bitta,Albert J. Consumer Behavior. 4. New Delhi: Tata Mc Graw Hill, 2012.

MLA Edition Citation

Loudon,David L, and Della Bitta,Albert J. Consumer Behavior. 4. Tata Mc Graw Hill, 2012.

Warning: These citations may not always be 100% accurate.