Vasanti Venugopal & Raghu V N. (2013). Service Marketing. Himalaya.
Chicago Edition CitationVasanti Venugopal and Raghu V N. Service Marketing. Mumbai: Himalaya, 2013.
MLA Edition CitationVasanti Venugopal and Raghu V N. Service Marketing. Himalaya, 2013.
Warning: These citations may not always be 100% accurate.