APA Edition Citation

Kelley,Eugene J. (1972). Marketing Planning and Competitive Strategy. Prentice Hall.

Chicago Edition Citation

Kelley,Eugene J. Marketing Planning and Competitive Strategy. New Delhi: Prentice Hall, 1972.

MLA Edition Citation

Kelley,Eugene J. Marketing Planning and Competitive Strategy. Prentice Hall, 1972.

Warning: These citations may not always be 100% accurate.