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Profitable customer engagement :
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Pubblicazione: |
Los Angels
sage
2013
|
| Soggetti: |
Sommario:
- List of illustrations
- List of abbreviations
- Foreword
- Preface
- Introduction to customer engagement
- Metrics for engaging customers
- Brand: "Is that what you think of me?"
- Valuing customer contributions : the future looks green!
- Linking brand value to customer value
- Customer referrals
- Really! : Where did you hear that?
- Please help us help you
- Managing customers in a multi-dimensional world
- Glossary
- Index
- About the author.