Profitable customer engagement :

ग्रंथसूची विवरण
मुख्य लेखक: Kumar, V.
स्वरूप: Printed Book
प्रकाशित: Los Angels sage 2013
विषय:
Customer relations
Branding (Marketing)
Profit.
विषय - सूची:
  • List of illustrations
  • List of abbreviations
  • Foreword
  • Preface
  • Introduction to customer engagement
  • Metrics for engaging customers
  • Brand: "Is that what you think of me?"
  • Valuing customer contributions : the future looks green!
  • Linking brand value to customer value
  • Customer referrals
  • Really! : Where did you hear that?
  • Please help us help you
  • Managing customers in a multi-dimensional world
  • Glossary
  • Index
  • About the author.

समान संसाधन