|
|
|
|
| LEADER |
01052cam a2200181 i 4500 |
| 020 |
|
|
|a 9788132113409 (hardback : alk. paper)
|
| 082 |
0 |
0 |
|a 658.8/12
|b KUM/PR
|
| 100 |
1 |
|
|a Kumar, V.,
|
| 245 |
1 |
0 |
|a Profitable customer engagement :
|
| 260 |
|
|
|a Los Angels
|b sage
|c 2013
|
| 300 |
|
|
|a xxii, 311 pages :
|b illustrations ;
|
| 505 |
0 |
|
|a List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
|
| 650 |
|
0 |
|a Customer relations
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Profit.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 4155
|d 4155
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_12_KUM_PR
|7 0
|8 NFIC
|9 5183
|a KUFOSSMEL
|b KUFOSSMEL
|c GEN
|d 2016-05-30
|o 658.8/12 KUM/PR
|p 15552
|r 2016-05-30
|y BK
|