McDonald, M., & Mouncey, P. (2011). Marketing accountability. Kogan Page.
Chicago Edition CitationMcDonald, Malcolm, and Peter Mouncey. Marketing Accountability. London: Kogan Page, 2011.
MLA Edition CitationMcDonald, Malcolm, and Peter Mouncey. Marketing Accountability. Kogan Page, 2011.
Warning: These citations may not always be 100% accurate.