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Marketing for entrepreneurs
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado em: |
Los Angels
SAGE
2013
|
| Edição: | Second Edition. |
| Assuntos: |
Sumário:
- Marketing in an entrepreneurial context
- Finding and evaluating the right marketing opportunity
- Using marketing research to ensure entrepreneurial success
- Understanding customers and competitors
- Segmentation, targeting, and positioning
- Developing new products and services
- Building and sustaining the entrepreneurial brand
- Entrepreneurial pricing
- Entrepreneurial channel development and supply chain management
- Entrepreneurial promotion: doing more with less!
- The entrepreneurial marketing plan.