טוען...
Marketing for entrepreneurs
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| יצא לאור: |
Los Angels
SAGE
2013
|
| מהדורה: | Second Edition. |
| נושאים: |
תוכן הענינים:
- Marketing in an entrepreneurial context
- Finding and evaluating the right marketing opportunity
- Using marketing research to ensure entrepreneurial success
- Understanding customers and competitors
- Segmentation, targeting, and positioning
- Developing new products and services
- Building and sustaining the entrepreneurial brand
- Entrepreneurial pricing
- Entrepreneurial channel development and supply chain management
- Entrepreneurial promotion: doing more with less!
- The entrepreneurial marketing plan.