Chargement en cours...
Marketing for entrepreneurs
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Publié: |
Los Angels
SAGE
2013
|
| Édition: | Second Edition. |
| Sujets: |
Table des matières:
- Marketing in an entrepreneurial context
- Finding and evaluating the right marketing opportunity
- Using marketing research to ensure entrepreneurial success
- Understanding customers and competitors
- Segmentation, targeting, and positioning
- Developing new products and services
- Building and sustaining the entrepreneurial brand
- Entrepreneurial pricing
- Entrepreneurial channel development and supply chain management
- Entrepreneurial promotion: doing more with less!
- The entrepreneurial marketing plan.