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| LEADER |
01135cam a2200181 i 4500 |
| 020 |
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|a 9781452230047 (pbk. : alk. paper)
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| 082 |
0 |
0 |
|a 658.8
|b CRA/MA
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| 100 |
1 |
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|a Crane, Frederick G.
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| 245 |
1 |
0 |
|a Marketing for entrepreneurs
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| 250 |
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|a Second Edition.
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| 260 |
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|a Los Angels
|b SAGE
|c 2013
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| 300 |
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|a xiii, 245 pages :
|b illustrations ;
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| 505 |
0 |
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|a Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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| 650 |
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0 |
|a Marketing
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| 650 |
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0 |
|a Small business marketing.
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| 942 |
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|c BK
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| 999 |
|
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|c 4069
|d 4069
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| 952 |
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|0 0
|1 0
|4 0
|6 658_800000000000000_CRA_MA
|7 0
|8 NFIC
|9 5080
|a KUFOSSMEL
|b KUFOSSMEL
|c GEN
|d 2019-12-10
|e From KUFOS Central Library
|o 658.8 CRA/MA
|p 15542
|r 2016-05-30
|y BK
|