APA Edition Citation

Rajagopalan Nair. (1985). Textbook of Marketing and Sales Promotion. Jaya Publications.

Chicago Edition Citation

Rajagopalan Nair. Textbook of Marketing and Sales Promotion. Cochin: Jaya Publications, 1985.

MLA Edition Citation

Rajagopalan Nair. Textbook of Marketing and Sales Promotion. Jaya Publications, 1985.

Warning: These citations may not always be 100% accurate.