Chandan,J S, Jagjit Singh, & Malhan,P N. (1990). Essentials of Advertising. Oxford &IBH Publishing.
Chicago Edition CitationChandan,J S, Jagjit Singh, and Malhan,P N. Essentials of Advertising. Delhi: Oxford &IBH Publishing, 1990.
MLA Edition CitationChandan,J S, et al. Essentials of Advertising. Oxford &IBH Publishing, 1990.
Warning: These citations may not always be 100% accurate.