APA Edition Citation

Aaker,Dadid A, & Myers,John G. (1977). Advertising Management. Prentice Hall.

Chicago Edition Citation

Aaker,Dadid A, and Myers,John G. Advertising Management. New Delhi: Prentice Hall, 1977.

MLA Edition Citation

Aaker,Dadid A, and Myers,John G. Advertising Management. Prentice Hall, 1977.

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