Lovelock,Christopher, Wirtz,Jochen, & Jayanta Chatterjee. (2011). Services Marketing: People,Technology,Strategy (7.). Pearson.
Chicago Edition CitationLovelock,Christopher, Wirtz,Jochen, and Jayanta Chatterjee. Services Marketing: People,Technology,Strategy. 7. Delhi: Pearson, 2011.
MLA Edition CitationLovelock,Christopher, et al. Services Marketing: People,Technology,Strategy. 7. Pearson, 2011.
Warning: These citations may not always be 100% accurate.