APA Edition Citation

McCarthy,E Jerome. (1978). Basic Marketing: A Manegerial Approach (6.). Richard D Irwin.

Chicago Edition Citation

McCarthy,E Jerome. Basic Marketing: A Manegerial Approach. 6. Ontario: Richard D Irwin, 1978.

MLA Edition Citation

McCarthy,E Jerome. Basic Marketing: A Manegerial Approach. 6. Richard D Irwin, 1978.

Warning: These citations may not always be 100% accurate.