Haig,Matt. (2011). Brand Failures: Truth about the 100 biggest branding mistakes of all time. Koganpage.
Chicago Edition CitationHaig,Matt. Brand Failures: Truth About the 100 Biggest Branding Mistakes of All Time. London: Koganpage, 2011.
MLA引文Haig,Matt. Brand Failures: Truth About the 100 Biggest Branding Mistakes of All Time. Koganpage, 2011.
警告:这些引文格式不一定是100%准确.