Haig,Matt. (2011). Brand Failures: Truth about the 100 biggest branding mistakes of all time. Koganpage.
Chicago ZitierstilHaig,Matt. Brand Failures: Truth About the 100 Biggest Branding Mistakes of All Time. London: Koganpage, 2011.
MLA ZitierstilHaig,Matt. Brand Failures: Truth About the 100 Biggest Branding Mistakes of All Time. Koganpage, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.