Kotler,Philip, & Keller,Kevin. (2014). Framework for Marketing Management (5.). Pearson.
Chicago Edition CitationKotler,Philip, and Keller,Kevin. Framework for Marketing Management. 5. South Asia: Pearson, 2014.
MLA Edition CitationKotler,Philip, and Keller,Kevin. Framework for Marketing Management. 5. Pearson, 2014.
Warning: These citations may not always be 100% accurate.